Town of Apple Valley Shop Local Program wins CALED award
Known for showcasing the entrepreneurial stories behind the store fronts, Apple Valley’s popular Shop Local, Think Apple Valley campaign has won the "Award of Merit for Economic Development Programs" by the California Association for Local Economic Development (CALED). A program of the Town of Apple Valley’s Economic Development Office, the Shop Local, Think Apple Valley campaign was recognized for its creative approach in supporting the local economy and business community by encouraging residents and visitors to spend their hard-earned dollars in Apple Valley.
Town Mayor Scott Nassif says, “Apple Valley’s diverse collection of businesses are the inspiration behind the Shop Apple Valley campaign. The program aims at strengthening the relationships that residents share with their local businesses and further highlight what Apple Valley has to offer.”
The campaign offers a Business Spotlight Series including a photo blog and video shoot. Marketing Assistant, Kenny Sousa handles the creative content in a single visit, featuring one business each week. The owner or manager provides their background story and highlights the products or services, all in an informal, conversational manner. The series has been praised for its unique glimpse into the people and entrepreneurs that live and work locally as well as for its increased awareness of businesses that even longtime residents may have never known about.
Adele Mowbray, manager of One of Life’s Perks Coffee Shop, was recently featured in the weekly Business Spotlight Series.
“Supporting locals and their businesses has become a very important part of our business model and, with the Town’s showcasing of these small businesses, they have helped us discover so much more of what the high desert has to offer. We have even combined our efforts with other local businesses for special events and have made some friends along the way!”
The businesses are also encouraged through the feature to start or expand their own social media presence and many have seen significant increases in their followers after being featured.
“Since the release of our spotlight we have noticed an insane increase in sales and many new and smiling faces,” noted Mowbray.
As part of the Awards of Excellence Program, CALED will recognize The Town of Apple Valley at its annual conference in San Diego in March.
Apple Valley businesses interested in being featured may contact Kenny Sousa at the Town of Apple Valley at 760-240-7000 x7075 to request a business packet. The packet includes information about the program, marketing guidelines to maximize exposure through participation, and a window decal.
For more information on the Town’s Shop Local, Think Apple Valley program please visit www.shopapplevalley.org or call 760-240-7000 x7075 and search social media for @ShopAppleValley.