Privacy Policy

Privacy Policy

This Privacy Policy (“Policy”) applies to the Town of Apple Valley (“Town”) and governs the collection, use, and protection of data obtained through its online services. For the purposes of this Privacy Policy, unless otherwise noted, all references to the town include its official website located at applevalley.org and any affiliated applications such as Apple Valley Connect. By using the Town website, applications, or services, you agree to the data collection and usage practices described in this Policy. Collection of your Personal Information In order to provide you with municipal and residential services, the Town may collect personally identifiable information, such as your:

• First and last name
• Mailing address
• Email address
• Phone number
• Employer
• Job title

The Town may also collect anonymous demographic information, which is not unique to you, including:

• Age
• Gender
• Political affiliation
• Race
• Household income
• Data obtained through Google Analytics or other web analytics tools

If you purchase the Town’s products and services, we collect billing and payment information, including credit card details, only for the purpose of a transaction processing. The Town does not collect any personally identifiable information unless voluntarily provided by users. However, certain online services may require users to provide personal information. These may include:

• Registering for an account
• Participating in sweepstakes, contests, or promotions sponsored by the Town
or its partners
• Signing up for special offers from third parties
• Contacting the Town through email or online forms
• Submitting payment information for municipal services or purchases
The Town may collect additional personal or non-personal information in the future
as needed to enhance its services while complying with all applicable laws.
Use of your Personal Information
The Town collects and uses your personal information to:
• Operate and provide the services you have requested
• Provide you with information, products, or services at your request
• Provide you with notices related to your account
• Fulfil the Town’s contractual obligations and enforce legal rights
• Notify you about changes to Apple Valley Connect or any other products and
services offered or provided
• Carry out other uses as described at the time of collection
• Use your information for additional purposes with your consent
The Town may also use your personally identifiable information to inform you of new
services, municipal programs, or other initiatives from the Town and its affiliates.
Sharing Information with Third Parties
The Town does not sell, rent, or lease user data to third parties. However, the Town
may share data with trusted partners who assist in:
• Conducting statistical analytics
• Sending email or postal mail
• Providing customer support
• Arranging deliveries of municipal resources and services

All such third parties are prohibited from using your personal information for any purpose other than providing these services to the Town, and they are required to maintain the confidentiality of your data.The Town may disclose your personally identifiable information, without notice, if required to do so by law or in good faith belief that such action is necessary to:

• Comply with a legal obligation
• Protect and defend the Town’s rights or property
• Respond to exigent circumstances to protect the personal safety of the public

The Town is a government agency subject to the California Public Records Act and other public records laws. Any information received through the Town’s website and affiliated applications, including Apple Valley Connect, is subject to these laws. Accordingly, certain information may be retained in line with the Town’s Records Management Program and Retention Schedule and may be disclosed as required by law.
Right to Deletion You have the right to request the deletion of your personal information, subject to certain exceptions. Upon receiving a verified request, the Town will:

• Delete your personal information from its records
• Direct service providers to delete your personal information

However, the Town may be unable to fulfill deletion requests in certain circumstances, including when the data is necessary to:

• Complete a transaction for which the personal information was collected
• Detect and prevent security incidents, fraud, or illegal activity
• Debug to identify and fix errors that impair system functionality
• Comply with free speech protections or ensure the rights of other users
• Comply with the California Electronic Communications Privacy Act
• Comply with the California Public Records Act
• Conduct scientific, historical, or statistical research in the public interest
• Comply with legal obligations
• Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which the information was received Users may exercise their rights by submitting a verified request to the Town using the contact information listed at the end of this Policy. Do Not Track Signals Some web browsers offer Do Not Track (“DNT”) signals which indicate a user’s preference not to be tracked. The Town does not track users across third-party websites for advertising purposes, but third-party analytics providers, may collect browsing data independent.
Users can manage tracking settings through their web browser. Children Under Thirteen The Town does not knowingly collect personally identifiable information from children under the age of 13 without the consent of a parent or guardian. If you are under the age of 13, you must ask your parent or guardian for permission to use of the Towns website and affiliated applications, including Apple Valley Connect. If a child under the age of 13 has provided personally identifiable information, a parent or guardian may contact the Town to request its removal. Email Communications From time to time, the Town may contact you via email for the purpose of providing
announcements, alerts, confirmations, surveys, promotions or special offers. If you would like to stop receiving communications via email from the Town, you may opt out of such communications by clicking the “unsubscribe” link at the bottom of any email
Changes to This Policy The Town reserves the right to change this Policy as needed due to:

• Changes in services
• Changes in data protection practices
• Changes in the law

When changes to this Policy are significant, the Town will provide notice by: sending an email to the primary email address specified in your account, placing a prominent notice on our Town of Apple Valley website, and updating this Policy. Your continued use of the Town’s website, application, or services after such updates constitutes your acknowledgment and acceptance to be bound by the revised Policy.

Contact Information

If you have questions or concerns about this Privacy Policy, please contact us at:

Town of Apple Valley
14955 Dale Evans Parkway
Apple Valley, California 92307

Email Address:
info@applevalley.org

Phone Number:
760-240-7000
Effective as of February 10, 2025